“most viewed Edition since 2012”

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The fourteenth Junior Eurovision Song Contest, two weeks ago in Malta, achieved the largest audience since the edition of 2012. This reports the EBU on the official website of the JESC. The rejoicing must be placed in their correct perspective. In total, 3.9 million people on television looked at the match, said the EBU. Striking is that reference to “fourteen television markets”, while there were 17 countries who took part and were broadcasting the show. The global view figure is more or less ‘ saved ‘ by Poland. In that country more than two million people watched the broadcast. Remarkably, the EBU writes that to 2.2 million people, while the Polish broadcaster TVP 2.8 million viewers reported themselves to the website Eurovoix. Children’s market share Also, especially zooms on the market share in the Group of children, although it is not specifically mentioned in any age group was targeted. The last Junior ESF took place on a Sunday afternoon, and that worked as expected in the advantage of the number of looking children. So writes the EBU that the contest from Valletta on average 70% more children to the television channels could lure as other programs on the same channel at the same time. The average market share, the percentage of television-watching population that looks to the same broadcast, lay also 6.1%. That is an increase of 45%, again compared to other Sunday afternoons on the same transmitter. The expectations are not too high: the EBU wanted to achieve in terms of 4.3% market share-looking children, and eventually became the 7.5%, well above the expectations so. Netherlands is as shining example cited. The broadcast on the third just 39% of the looking NPO3 pulled children at that time, twice as high as the usual market share at that time. To 2017 Jon Ola Sand, the head of live events of the EBU, is of course very positive: ‘ We are very pleased that the changes in the format of this year […] have proved successful in terms of attracting younger viewers. The excellent increase in the total number of viewers shows that it is an event that unites the European public JESC, and is a good harbinger for the preparations for the edition of 2017. ‘ And that means that next year we probably the fifteenth Junior Eurovision Song Contest. Interested broadcasters can have until 15 december to specify as an organizer. The broadcaster from Georgia, the winning country of the JESC 2016 thanks to Mariam Mamadashvili (photo), takes precedence to say yes or no. Photo: Andres Putting, EBU

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